MONUMENT Office created the full concept, design, and production for the interactive installation What Matters Today, commissioned by Česká spořitelna and Visa for Designblok 2025.
The installation invited visitors to take part in an open dialogue about the values that shape our shared future, inspired by the book of the same name published by Paměť národa and Česká spořitelna.
At the heart of the concept was an open workshop, where visitors could heat-press their chosen values onto a high-quality canvas tote bag — turning each into a personal manifesto. Over the course of the event, more than 2,900 bags were created.
Designed to last beyond the festival, the tote bags became a subtle form of guerrilla communication — spreading the message of the project, Česká spořitelna, and Visa through everyday life.
Our team delivered the project from initial idea through design development, production, and final documentation — including photo and video capture.
Year: October 2025
Concept & Creative direction: Václav Mlynář
Creative collaboration & production: Ondřej Pechal, Iva Mlynářová
Graphic Design: Anezka Minariková a Marek Nedelka (I AM)
Production & build: MONUMENT Office
photo: Pepa Dvořáček